Choix Consultant makes history as oldest player to retain top 10 place

Choix has created a little piece of history in the Professional Squash World with Choix Consultant Madeline Perry stealing the headlines in the latest World rankings.


The list published by the Women’s Squash Association (WSA) ranks Perry as the oldest player in history to retain a place in the women’s world top ten.

Madeline celebrated her 37th birthday in February, two months after winning the Irish National Championship for a record 14th time. The Banbridge woman slipped one place to ninth in the latest rankings from the Women’s Squash Association.

Madeline, who in December won a record 14th Irish National Championship title, joined the WSA World Tour in July 1998. After securing a career-high world No3 ranking in April 2011, and reaching 27 WSA World Tour finals and winning 11.

Madeline explained “I am proud to still be competing at such a high level and with the best players in the world”.

“I think I am playing so well at an older age firstly because I trained very little as a kid, went to university, and only after that trained seriously as a professional”.

“I also have been very particular about planning my training as a professional, not over-training and using physiotherapy regularly to keep my body in good shape,” added the WSA star who has been selected to make a remarkable fifth successive appearance for Northern Ireland in the quadrennial Commonwealth Games in August in Scotland.

Madeline is one of a number of high profile sports personnel who are Consultants with Choix, including ex-International footballers Robbie Savage, John Hendrie and former Yorkshire cricket captain Anthony McGrath, together with former Head of Nike and ex-Scottish International Jim Pearson. Other sports consultants are from the world of horse recing, rugby, golf and tennis.

Jim Pearson said “Madeline’s knowledge of squash is second to none and provides real industry knowledge in a sport we believe will develop in a major way in the next few years, as well as, supplements and supports the expertise and industry knowledge we already have within Choix. It is important to have people who have “achieved” in their chosen sport at the highest level and who know the nuts and bolts of sport, to ensure our advice and service is based upon thinking inside and outside the court for clients at all times”.

Pearson added, “To be able to provide the best possible services the advice has to be panoramic, not one dimensional”.

Choix offers a whole range of bespoke services to the sports, entertainment and media sectors further details which can be found at