‘Image is Everything’…………….But HMRC may think otherwise

Andre Agassi was once quoted as saying ‘Image is Everything’; even a brand pioneer such as Agassi could not have predicted the business deals that sports stars have struck over recent years. However, particularly in the UK, it has led to greater scrutinisation by the government and Revenue & Customs (HMRC).

However, despite the concerns of misuse regarding the interpretation and justifiability of image rights, it is perhaps worthwhile considering as a benchmark, some of those who can claim to have valid rights to their image.
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